It’s no secret that theaters are trying to find a way to engage audiences in the recession, i.e. get people to come to their shows so that they then make money. (It’s not rocket science.) Theaters like the Goodman are probably struggling less than the low-budget storefronts since they have access to more marketing dollars to attract audiences, but we imagine they’re in a similar predicament. The Goodman just launched a new website, which while attempting to be innovative is really nothing more than a large marketing ploy. more ›