In an effort to boost revenue, the CTA may begin selling naming rights for their train stops to corporations. The CTA is currently mum on which stations and which corporations are involved. Now, we're not exactly purists here and if it means there's money to plug that budget hole, fine. Still, giving directions like, "You get on at the Hershey Brown Line Stop, transfer to the Red Line at the Coca-Cola stop, and get off at the AT&T Stop and you're right there at U.S. Cellular Field," sounds kind of silly, but we're sure we'll deal with it. As long as Macy's is no where near the deal.
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Results tagged “namingrights”
CTA Looks Into Naming Rights For Stations
Jim Beam Supports Wrigley Field
The Kentucky bourbon brand erected a billboard across from Wrigley imploring, "Save our Ballpark's Name." The website listed on the sign, www.saveourname.com, includes a petition demanding that Wrigley remain Wrigley forever. Additionally, Beam will be handing out t-shirts and other paraphernalia around Wrigleyville with the "Save Wrigley" theme all summer long. But didn't the Tribune Co. already say that the Wrigley name wasn't going anywhere? Guess that's the problem when big corporations try to go guerrilla.
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