Chicago-based Pitchfork, ye olde guardian of all things indie rock and general critical force to be reckoned with, is launching Pitchfork.tv on April 7. When we first saw the press release hit our inbox, we admit our initial reaction was one of great skeptical cynicism. Recently Pitchfork gave a rather naked endorsement to a video game that they just happened to choose the soundtrack for, so the move in to territory dangerously similar to MTV-land seemed like another step towards the ramp at the edge of the shark tank.
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