If you haven't seen the Reader this week, there's an interesting cover story about a local college student, University of Chicago’s Loren Wilson, and his creation of a database that analyzes that Internet bastion of indie-rock coolness, Pitchfork. A Chicago-based website, Pitchfork is something of a guilty pleasure for Chicagoist. The site's staffers are pretentious, high-brow barometers of underground hype – the Rolling Stone of the indie world. (And they're just as easy to mock: Check out Popdork, indie label Sub Pop's hilarious parody of Pitchfork.) But their ability to write snarky reviews and expose readers to great unheard bands – their tireless cheerleading helped The Wrens, The Unicorns, and Broken Social Scene all achieve semi-fame over the past year – definitely appeals to our sensibilities. more ›