Results tagged “whitelies”

This year's SXSW over-marketing award goes to White Lies, whose logo was everywhere: from a 20-foot high projection on the side of a loft building on heavily-trafficked Red River to the front of our hotel swipe key. Whether or not we appreciated the barrage, we certainly remembered the band's name and made a mental note to see what all the hype was about.

Sunday Sweaty Sunday. The weather was somewhere between Friday's scorcher and Saturday's gorgeousness. We had our sunscreen applied, water packed, our beach towels ready, and were prepared for whatever Day 3 had to bring us. Lots of questions floated around the grounds, including the still-rumored Obama appearance. What some folks failed to realize was that said rumor was actually listed in the program making it feel manufactured for dubious promotional purposes more than anything else. With that in mind, we took advantage of a wide-open schedule to catch as many bands as we could amongst the (once again) sell out crowd.