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Wave Your Undies

By Aaron Bailey in News on May 19, 2005 6:11PM

We'll admit it. Chicagoist is a huge sucker for shameless marketing ploys, especially those involving large amounts of flesh.

Coming back from lunch, shortly after the Golota & Brewster Weigh In, we spotted a gaggle of young, toned bodies wearing nothing but undies. Naturally, we gawked. And took pictures. And gawked some more.

Turns out our nearly naked friends were out promoting Crunch gym's new "Pay As You Go" plan. If you bring in a pair of (new and clean, thank you very much) underwear, Crunch will waive their $25 initiation fee and donate the underwear to Undershare, a non-profit organization providing underwear and toiletries to the homeless.

Now pardon us as we go purge lunch so we too can look like Crunch hotties.