Fields to Become Macy's in Fall 2006

By Rachelle Bowden in News on Sep 20, 2005 3:41PM

Just noticed the Trib has a breaking news story - In the fall of next year, all Marshall Field's stores will convert to Macy's. This includes all 62 locations in Illinois, Michigan, Minnesota, Wisconsin, North Dakota, Indiana, Ohio and SD. So.. Marshall Fields on State St. becomes Macy's on State.

Federated, who bought the May chain that Marshall Field's is a part of, says that they respect the legacy and traditions of Field's and that they researched customer preferences and studied alternatives before making the decision to incorporat Marshall Field's into the nationwide Macy's brand. They say that while the store's name will change, much (how much is "much"?) of what customers love about Field's will stay the same. They add that they'll do everything they can to "honor the Marshall Field's heritage, particularly in its Chicago birthplace." Chicagoist asks, "Why not honor the Field's heritage by leaving it's name the same!?"

To let Federated know you're not down with this name change, head over to KeepItFields.com and sign the petition or as we've suggested in the past, let's fill the Federated CEO's mailbox with mail by writing him at

Mr. Terry J. Lundgren
Chairman, President and CEO
Federated Department Stores, Inc.
7 West Seventh St.
Cincinnati, OH 45202