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What Made Woodridge Famous?

By Chuck Sudo in Food on Jun 8, 2006 4:45PM

2006_06_pabst.jpgThanks to an incentive-laden deal with the state, Pabst Brewing Company is moving their corporate headquarters from San Antonio (WTF? Milwaukee was so bad they had to move to San Antonio?) to suburban Woodridge, according to an article in today's Sun-Times. The deal, which gives Pabst a nearly $1 million tax incentive and training funding package for 31 executives, to be hired from the area. Pabst itself ifs spending $2.4 million to lease a facility as its coproate headquarters.

It's a sensible business move. In addition to moving within smelling distance of its ancestral roots, Pabst's moving of its corporate headquarters to Woodridge could be an indicator that they want to build upon its strong market share in Illinois. The company - which also brews Schlitz, Old Style, Old Milwaukee, and Colt 45 Malt Liquor - is the third largest beer seller in the state. Is there a bargain beer they don't brew?

This comes hot on the heels of Pabst becoming an underwriter of NPR. Two weeks ago, Pabst began sponsoring NPR's online music series "All Songs Considered". The sponsorship allows the Pabst brand name to reach a target audience without having to place a five-page spread in GQ.

Hipsters, you may begin your backlash at any time!! Your ironic and frugal tendencies have helped Pabst Blue Ribbon enter the hoi polloi. We've heard a lot of good things about this band called Franz Ferdinand. Are they good?