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New Twist on Carbo Loading for Chicago Marathon

By Todd McClamroch in News on Oct 12, 2006 2:26PM

10_12_06_cereality.jpgAccording to the Mayo Clinic, "Whatever your sport, if you plan to complete 90 minutes or more of high-intensity exercise, carbo-loading (carbohydrate loading) may improve your performance." Many marathoners will be sure to concentrate 60-70 percent of their diet on carbohydrates the days or weeks before the Chicago Marathon to increase their store of fuel for the big race.

Often that means breads and pastas at Italian dining parties for marathon runners. This year, there is a new twist on the carbo-load. Cereality Cereal Bar & Cafe is a LaSalle Bank Chicago Marathon Sponsor and is staying open until 6 p.m., two hours later than usual, on Friday night prior to the race. Cereality also has a Special Carbo Load offer for Marathon runners and their friends and family during race weekend: FREE extra topping with purchase of a regular bowl.

Cereality and their Sprinter Van will also be waiting for runners at the finish line with 10,000 free buckets of Cereality's Organic Cereal Blends and milk. The Cereality Sprinter Van (the Cereal Café on wheels) will also be present at the Finish Line Festival. Chicagoist has spent the last few months in serious cereal-eating training mode, and is ready to watch the Marathon while eating a steady diet of Fruity Pebbles, Count Chocula, and Captain Crunch's Crunch Berries.