Our Very Own Deep Throat

By Jocelyn Geboy in Arts & Entertainment on Feb 6, 2007 11:40PM

While Chicagoist has had some experience with Deep Throat before, we've never had such a personal experience as we had recently. We stalled putting up our original post about the Pure Entertainment bust because we wanted to speak with the clubs that had the most contact with Pure, but we are still awaiting comment. Pure also owns UR Chicago, so we tried to reach someone there for comment as well, but are still waiting to hear back from their spokesperson.

Not too long after we posted, we got an email to our personal account from someone unrelated to the clubs who said they had some more detailed information, but wanted to remain anonymous (natch). Did we want it? Ummm, yeah!?

Our source said that Jay Prasad's reputation slightly precedes him, since while he has been building Pure Entertainment/Pure Promote (and working with and buying other companies and businesses) he has been slow to pay some companies and has even failed to pay some of his own employees.

A DJ himself, Prasad would use the opportunity as a promoter to book himself and his partner (in future crime?), John Curley, at clubs throughout the city and even the world. At some point, Prasad and Curley must have gotten what they thought was a brilliant idea: take the PDF contracts they received from the booking agency in New York (TCA was a prime example), and edit the prices before they presented the contract to the club ponying up the money for the DJ! Our source said, "they would mark it up anywhere from $500 to $10,000." Nice scam ... as long as you don't get caught.

Someone got originals of the contracts and confronted Prasad with the hard evidence. Prasad confessed, and next thing you know, laptops are being snatched, paperwork is being seized, and he and Curley are getting charged with a Class C substance count while being led out of the building in handcuffs. My oh my.

Prasad was released on bond and came back to the office. He told his employees that things were fine, and that Pure would get through this. Hmm.

So. Looks like it's wait and see time for Pure Entertainment.