McDonald's Cunning Salad Stunt

By Chuck Sudo in Food on Oct 4, 2007 1:30PM

Just in time for the playoffs, no less. Using actual lettuce to spell out the words "fresh salads," a billboard near Clark and Addison has been transformed into an ad for McDonald's premium salads. The ad was created by Leo Burnett and follows their successful "sundial" ad campaign, which used the Golden Arches logo to cast a shadow over various breakfast items. The ad company worked with a horticulturalist on this billboard, which is capable of allowing the lettuce to grow from small sprouts to verdant foliage, and presumably to be safe from pecking by birds, squirrels, and Cubs fans who might mistake the ad for another patch of green on which to micturate.