Local Companies Especially Excited for Super Bowl
By Margaret Lyons in News on Jan 31, 2008 10:47PM
What's the best part about the Monday after the Super Bowl? Why it's heading into the office and listening to Mr. Hilarious Co-Worker re-enact all of his favorite Super Bowl ads of course.
Or, if you're one of the many clients and advertising agencies involved in creating the ads, it's hoping that your expensive investment is loved by the game's 90 million viewers and even better- makes the top 10 in the annual USA Today Ad Meter. At least two Chicago-based companies-Cars.com and DDB Chicago- are among those hoping to make the cut.
Cars.com enters the world of Super Bowl advertisers, in it's first year appearing in the game. Carolyn Crafts of Cars.Com said it is definitely expensive but because of the consumer engagement, a live event, viewers don't skip the ads, making the risk seem a little more worth it.
Cars.com may breathe a little easier knowing that DDB Chicago, the ad agency responsible for their Super Bowl ads has been responsible for seven of the number one spots in the past nine years. This year, DDB has seven spots total airing (Bud light and Budweiser among the others). The trick to creating Super Bowl ads? Jason Karley, of DDB says, "you have to appeal to a really broad audience. It's a game everyone watches- fans, non-fans, young and old…"
And we're especially looking forward to this year's crop of ads which will hopefully provide us with much needed breaks from Eli Manning whining his way through the game. -- Jacy Wojcik [CBS 2]