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Obama's Super Bowl Ad Buy

By Kevin Robinson in News on Feb 4, 2008 4:19AM

With the race for the Democratic nomination showdown just days away, and polls showing Obama closing in on Clinton in key Super Duper Tuesday states, the Obama campaign made a huge ad buy during the Super Bowl in the Super Tuesday states, including Alabama, Arizona, Arkansas, California, Connecticut, Delaware, District of Columbia, Georgia, Kansas, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Missouri, Nebraska, New Jersey, New Mexico, New York, North Dakota, Oklahoma, Utah, Virginia and Washington, (but, alas, not Illinois)

Today's ad buy resolves speculation about which campaign would splurge on a pitch to such a huge television audience. The Republican National Committee weighed in on the buy, issuing this statement:

Obama's 'save-the-world' ad will play as well during this year's super bowl as his Bears did in last year's. His message may appeal to niche audiences at left-wing campuses and Kennedy family reunions, but it won't score with mass audiences like the Super Bowl.

Clinton is running ads as well during the pre-game show, and is hosting a town hall meeting live from New York Monday night on the Hallmark Channel.