By Chuck Sudo in Food on Feb 13, 2008 10:00PM
Cancel your dinner plans boys and girls, cuz Dunkin' Donuts is throwing away their microwaves and taking back the night. In an effort to increase costumer satisfaction and continue their Dunkin' Manifest Destiny, the food chain known for their delicious, morning baked books is targeting afternoon and evening crowds with all new flatbread sandwiches and pizzas heated in convection ovens rather than microwaves.
Their goal is to even out sales during their 5a.m. to 11 p.m. day, as nearly two-thirds of sales come before noon from baked goods, breakfast sandwiches and coffee. The chain's new flatbread sandwiches come in three varieties (all centered around cheese) and 5-inch pizzas (also centered around cheese) for under four dollars. Dunkin' D also hopes the new ovens will boost customer satisfaction with breakfast sandwiches, since "microwaving can create limp eggs and mushy bread." Ew.
The new foods were introduced starting last spring at test locations, and are expected to be available today in 3,500 locations nationwide. Another 2,000 or so U.S. locations will have the expanded menu by spring.
Pizza from a doughnut store? We'll take it if it means a new ad campaign featuring John Goodman singing, "America runs on non-microwaved, non-limp, oven-toasted Dunkin' Pizzas."