Nike, Levi’s Create Michael Jordan Box of Clothes
By Jacy Wojcik in News on Feb 27, 2008 9:50PM
What could the impending line on Michigan Ave. possibly be for if not the latest Apple product? Why, for some clothes designed by Michael Jordan and Levi Strauss of course! Starting this Saturday you can purchase a limited edition Air Jordan/Levi clothing package at select Niketown and Levi Strauss stores. For $395 you get a pair of Levi’s 23-501 jeans, a pair of Air Jordan 1 shoes and a t-shirt all in a fancy red collector box. There will only be 2,323 boxes available (ahh marketing) so start camping out now.
Sneakerfiles reports that the Levi's 501 premium selvedge denim have an elephant print lining the inside and the signature Air Jordan symbol is embroidered on one of the pockets along with six gold rings that symbolize each of the championship rings MJ won during his BBall years. The jeans, sneakers and shirt come in a red collector box decorated with graphics from each brand.
This is a great idea, although for 400 bucks, we would have liked to see a package of 2,323 Ball Park hot dogs included in the collector box. Just sayin’…