Frango Goes Organic

By Chuck Sudo in Food on Mar 25, 2008 1:00PM

Launching on Earth Day late next month: organic Frango mints. The Tribune reports that Macy's and Frango producer Gertrude Hawk will make the organic mint chocolates using organic vanilla, organic milk chocolate and organic cane sugar, and that the mints will be packaged in recyclable paperboard boxes printed with vegetable-based inks. Macy's says that the decision to sell organic Frangos is part of an effort "to keep pace with growing consumer demand for organic products."

If they can make a few bucks along the way, that's fine, also.

The organic mints will be available at 70 Macy's stores and online. This begs the question: will a good idea sell in a store where no one wants to shop?