Won't Block Your Arteries

By Benjy Lipsman in News on Apr 7, 2008 9:25PM

Some product endorsements by athletes make sense. Michael Jordan doing ads for Nike and Gatorade we get. Peyton Manning showing up in every other commercial during a football game? He's a superstar and he's personable, so of course he's going to sell us everything from DirectTV to credit cards.

But Roberto Garza peddling "#1 in Nutrition" Super Buns? Even big name offensive linemen are pretty anonymous as far as pro athletes go. And he's not even that prominent a member of the Bears front line, so who within the marketing department decided that featuring Garza as a "Most Valuable Person" on its boxes of frozen breakfast treats would boost sales?

photo by the author