Macy's Red Goes Macy's Green
It’s with a bit of irony that the company responsible for killing the Marshall Field’s trademark green is now, itself, going green. Earlier this week, Macy’s announced they will be using recycled paper shopping bags at all its stores, as well as biodegradable packaging for online shipments -- all part of Macy’s “commitment to contribute to a more sustainable environment.”
Macy’s uses 43 million handled shopping bags each year. Now, those bags will be made from kraft paper that is 30% recycled material, and the bag itself will be 100% recyclable. They will also begin carrying reusable tote bags, which will sell for $3.95 with $1 going to the National Park Foundation.
Macy’s Vice Chair Tom Cole was quoted in a Macy’s release:
As a leading national retailer with a significant workforce, we have the opportunity to make a meaningful difference in improving the environment. And we will do so. But we must operate within the bounds of good business decision-making so that the actions we take are measurable, sustainable and enduring.
Maybe their workforce reduction a few months back is also part of their source material reduction strategies.