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The Art of Polishing a Turd

By Chuck Sudo in Food on May 9, 2008 5:44PM


From Brew Blog comes word of a new "American ale" being readied for market in the fall by Anheuser Busch. "Budweiser American Ale defines a new style of ale – the American Ale – created by Anheuser-Busch brewmasters to deliver robust ale taste that’s full-bodied, but not too heavy nor too bitter.”

It's just another way of saying that they're repackaging Budweiser for folks who wouldn't touch the flagship beer with a dead man's hand.

The label's color scheme further drives the "American ale" point home with the same subtlety of seeing a flag in a front lawn with a sign next to it saying "America: Love It or Leave It."

Update: We did drop a line into Goose Island's Greg Hall to inquire about Bud American Ale. Hall says that he's not tried it, but heard that it's "good, clean and pretty mild."