Everybody Was Watching "Top Chef"
By Chuck Sudo in Arts & Entertainment on Jun 13, 2008 6:10PM
For those of you who were following along with our live blog of the "Top Chef Chicago" finale the other night, we're also guessing you had one eye on the tube, as well.
Turns out you and we were not alone. The season finale documenting Stephanie Izard's coronation as the series' first female winner was the most watched show on cable that day, according to Nielsen (via).
The finale attracted 3.5 million viewers, 2.5 million in the 18-49 demographic highly coveted by advertisers. Guess Glad and Evian are jumping for joy over the product placement now. Additionally, this season was the most watched in the series run, increasing viewership by 15 percent overall, 23 percent in the 18-49 demo.