Jim Beam Supports Wrigley Field

By Benjy Lipsman in News on Jun 24, 2008 3:34PM

If there are two things that Cubs fans love, it's their ballpark and their booze. And since the vast majority of fans are opposed to the idea of changing Wrigley Field's name, Jim Beam is hoping its show of solidarity with fans will make them more open to changing their drink.

The Kentucky bourbon brand erected a billboard across from Wrigley imploring, "Save our Ballpark's Name." The website listed on the sign, www.saveourname.com, includes a petition demanding that Wrigley remain Wrigley forever. Additionally, Beam will be handing out t-shirts and other paraphernalia around Wrigleyville with the "Save Wrigley" theme all summer long. But didn't the Tribune Co. already say that the Wrigley name wasn't going anywhere? Guess that's the problem when big corporations try to go guerrilla.

Anyhow, while beer seems to have cemented its place as the quaff of choice inside the Friendly Confines, can Beam's billboard get Wrigleyville bar hoppers to trade their beer for bourbon ? Or, like the patron saint of Cub fandom Harry Caray, will they always be Bud men and women?