Airlines Selling Ads on Boarding Passes

By Margaret Lyons in News on Jul 15, 2008 4:40PM

Air travel! It just gets funner! Today's latest innovation: Ads printed on your boarding pass. Delta, American, Continental, Northwest, US and United have all signed on with Sojern, an Omaha-based company that puts "destination specific information" on airlines' websites. When you print your boarding pass from home, it now comes with weather info and a slew of targeted ads.

One airline exec said the deal "is going to be responsible for many millions of dollars for each airline." [AP]