MeTV Teams Up with MGM

By Rob Christopher in Arts & Entertainment on Jul 29, 2008 2:31PM

Weigel Broadcasting, the local company behind The U, MeTV and MeToo, has announced that this fall it'll be partnering with MGM to produce a new, nationwide digital TV channel to be called This TV. When stations go all-digital in February, there will be many broadcasters that won't be able to fill the new subchannels, due to lack of funds and/or programming. This TV aims to fill the gap, available for lease to broadcasters who can broadcast the schedule as is (it'll be on the air 24/7) or customize it with local content. The new station will draw from more than 10,000 hours of TV shows and thousands of films that are part of the MGM library. And it'll be run and programmed right here in Chicago, overseen by Weigel's Executive VP Neal Sabin.

In order to meet the FCC requirement for children's programming, the new station will also include programs from Cookie Jar Entertainment (behind shows like The Doodlebops and Johnny Test). The first markets scheduled for This TV are Chicago, Milwaukee and South Bend.

picture by 185Queens