One City, One Team, Two QBs

By Benjy Lipsman in News on Aug 14, 2008 8:15PM

While not necessarily trying to sell tickets or merchandise, per se, the Chicago Bears have nonetheless decided they need to ramp up an advertising blitz to remind Chicagoans that we're all part of the Bears.

The goal of the "One City, One Team" campaign is "to drive home the strength of that inexorable connection and make [fans] feel a sense of pride in the long-accepted fact that, win or lose, Chicago is a Bears town." And clearly, it's also a little shot at the way baseball divides our city into two distinct camps.

Of course, with the quarterback battle still hopelessly deadlocked, we can turn our membership in the Neck Beard Militia or the Sexy Rexy Fan Club into a little friendly rivalry with our friends and neighbors. We may all love our Bears, and we may all love our city, but Bears fandom won't be one big, happy family until we finally get a real QB in this town.

Image via ChicagoBears.com