MillerCoors Brings Back Classic Advertising Slogan to Sell Classic Bad Beer

By Chuck Sudo in Food on Aug 20, 2008 4:45PM

The Tribune (via wire sources) reports today that MillerCoors is bringing back the "Tastes Great, Less Filling" tagline to its Miller Lite ads.

Not exactly certain if this item is newsworthy, or even correct. The article says that the tagline hasn't been used since 1991, but in Miller's horndog "catfight" commercial it was used as the impetus for two pneumatic bimbos to wrestle in water and cement. Can't say that Miller doesn't know its target audience.

This also gave us an excuse to browse You Tube looking for classic Miller Lite commercials, like the one above. [Tribune]