CTA Goes Digital With New Ads

By Marcus Gilmer in News on Sep 22, 2008 8:30PM

In a deal with Titan Outdoor, the CTA is bringing digital ad screens to train stations and even to some buses. The first sign will be tested on the No. 124 Navy Pier bus to see how durable the sign is. The CTA hopes to eventually put such signs on over 100 buses and in all 144 train stations where the signs will also alert commuters to the time until the next train's arrival. Money is the main reason for going digital as it could bring in an additional $10 million a year over the next 10 years for the CTA which we all know has no problem with funding whatsoever.