Metra Trains Experimenting With Ads

By Marcus Gilmer in News on Feb 10, 2009 8:40PM

It seems the economic crunch might finally see Metra go back on their no-ads policy. On Monday, Metra began using a car featuring one of those full-wrap vinyl ads. Unlike the ones you'll see on the CTA for iPods or cell phones or movies, this one at least is for the Illinois Bureau of Tourism, featuring the likenesses of, among others, Presidents Lincoln and Obama. It's an attempt to increase non-fare income, according to Metra executive director Phil Pagano. Metra will see what public reaction is and how the ad holds up to the elements before moving forward with any other ads.