Department of Streets and Secret Spices
By Kevin Robinson in News on Mar 31, 2009 5:20PM
Following up on their successful pothole repair project in Louisville, Kentucky, KFC is offering to fix potholes nationwide. KFC president Roger Eaton has sent a letter to the nation's mayors, including Chicago's offering to fix our roads in exchange for free advertising. KFC's promotion involves a private road crew and an actor dressed as the Colonel, fixing potholes and then spraying "Re-Freshed by KFC" on the repair, promoting their claim of using fresh chicken in their dishes. While Chicago prohibits advertising on city streets because they may cause distraction, and therefore a safety hazard, the city hasn't ruled out using the Colonel's services just yet.
Not to be outdone in the realm of selling city infrastructure for cash, the city has been looking into corporate sponsorship of pothole repair for some time now. "Our hope is to launch it sometime this year," Chicago Transportation Department spokesman Brian Steele told the Sun-Times. "Our reason for considering programs like this is in an era of dwindling resources, we feel it's prudent to look at public-private partnerships." Among the questions they have are what kind of asphalt KFC would use. No word yet on whether the Roti family has ties to the Sanders family.
Take note, though, Mayor Daley: although the project earned praise in Louisville, People for the Ethical Treatment of Animals is making an offer of their own, it looks to be as finger lickin' good! "KFC might concentrate instead on improving conditions for the chickens it abuses, but it won't, so we're offering to double the money that KFC offered the City of Louisville if the city will use our ads against KFC cruelty on its potholes instead. After all, drivers have a right to hear the chickens' side of the story and it isn't pretty," the animal rights group posted on their blog yesterday.
Photo courtesy of KFC