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Carrotmob Chicago Brings The Buycott

By Marcus Gilmer in Food on Aug 4, 2009 4:00PM

If you've seen a giant, 10-foot carrot being hauled around the City recently, don't worry, you're not hallucinating. It's the folks behind Carrotmob Chicago, happening at Fox & Obel this Sunday, August 9. What is Carrotmob? Well, we'll let them explain.

Carrotmob is a bunch of consumers who buy stuff to support businesses that make socially responsible decisions. It rewards good businesses instead of punishing bad ones. It offers green for green.

Put your money where your mouth is. Join a reverse boycott - or “buycott” - of a locally owned business that has committed to greening itself up. When you join Carrotmob Chicago Sunday, August 9, in giving Fox & Obel the business, a portion of the ka-chings will go toward making the store more energy efficient. And energy efficiency means less use of precious natural resources and a healthier environment for everyone.

It’s about offering a carrot, instead of wielding a stick -- for the good of the planet.

Those participating will also have the chance to buy goods and then donate them to the Chicago Food Depository.