Bulls Add Spanish Radio Broadcast

By Benjy Lipsman in News on Sep 16, 2009 2:40PM

For the upcoming season, the Chicago Bulls have added a spanish-language radio broadcast as they try to reach out to the city's large Latino community. Twenty-one home games will be aired on La Tremenda WRTO 1200 AM, with Omar Ramos and Ozzie Guillen, Jr. calling the games. As in son of the hot headed, loud mouthed White Sox manager. If he runs his mouth anything like his dad, we're sure the broadcasts will be entertaining -- no matter the on-court play. Pretty sweet as we've been looking for an excuse to brush up on our Spanish. This isn't the first time Ramos and Guillen have teamed up: the pair have been calling the White Sox on Spanish radio for the past few seasons.

The Spanish language broadcast is the latest of initiatives by the Bulls to reach out to the Spanish-speaking community in Chicago. The Bulls website is available in Spanish, and once again the team will twice wear specially designed uniforms with “Los Bulls” branding. Shouldn't that be "Los Toros?" And why will they only be worn in games against Miami? Even if they're picking teams in other Latino markets, how about the Lakers, Clippers, Suns, Spurs or Mavs? Either way, it's a nice step towards broadening the appeal of the team to a larger audience. And maybe, just maybe, Guillen, Jr. is the next Gus Johnson.