A New Ad Campaign For The Tribune

By Marcus Gilmer in Miscellaneous on Oct 26, 2009 4:00PM

This morning, the folks at Copyranter posted some ads for the Chicago Tribune created by Canadian-based ad agency Juniper Park. We clicked around and found a complete set over at Ads of the World. The ads are pretty eye-catching, even if the copy on a few of the ads is a bit clunky, and stress the Trib's investigative reporting. [While the Trib always does good investigative reporting work - being at the center of last winter's Blago affair helped - we can't help but think that the city's best investigative reporting this year has actually been done by Mick Dumke and Ben Joravsky over at The Reader.] We spoke with a rep at Juniper Park who confirmed the ads had run (we're still awaiting PR info pertaining to the markets where the ads are running and we place an email to the Tribune).

The ads come as both the Trib and Sun-Times reported drops in circulation, declines that followed national trends.

So what do you think? Have you seen them around town? Do the ads work for you? As always, share your opinions in the comments.