Apple Angles For CTA "Station Domination"
By Marcus Gilmer in News on Oct 26, 2009 5:40PM
Photoshop by Benjy Lipsman
And so it begins. Apple, the supermegaultra computer/tech company, is looking into a deal with the CTA that could bring the cash-strapped transit agency some much needed money while opening up an advertising smorgasbord. The Sun-Times reports that the CTA has confirmed they're in talks with Apple for something that would amount to "station domination." Essentially, Apple would pay for refurbishments to a train station in exchange for "first dibs" on any and all advertising that would go up at the station. Not surprisingly, the station being discussed is North/Clybourn on the Red Line; construction is already underway on a new Apple store nearby. (Apple decided on that location for its new store after its much-publicized split with the Block 37 project.) One thing the deal, which could give the CTA up to $4 million in funding for the refurbishments, will not do is hand over station naming rights.