New CTA Ad Campaign Targets Pickpocketers
The new CTA pickpocketing ad campaign.
Based on crime statistics, CTA officials know that a lot of riders are unaware of the fact that they're easy targets to become pickpocket victims. To inform riders, 3,500 "Snuggling or Snatching?" cards have been placed inside buses and train cars. The ad campaign couldn't have come at a better time, as reports of pickpocketing on CTA buses increased 6.5 percent in the first 11 months of this year, compared to the same period in 2008, according to the mass-transit unit of the Chicago Police Department. However, pickpocketing on trains decreased 12.5 percent and was down 14.5 percent on train platforms in the same period.