KFC's Next Marketing Ploy

By Marcus Gilmer in Miscellaneous on Jan 7, 2010 3:20PM

That Colonel Sanders is a wily advertising pitchman. Remember almost a year ago when fast-food chain KFC offered to pay for pothole repairs in several cities, including Chicago, in exchange for the rights to display their logo on the repair? Pretty crazy, huh? In fact, a few cities took them up on the offer. And now KFC is pitching more towns - including a few in Indiana - on helping them pay for new fire hydrants and fire extinguishers in public buildings. The catch? Putting the KFC logo on the new hydrants. One might question the good taste of advertising "fiery" chicken wings on fire hydrants and extinguishers, but the two cities - Indianapolis and Brazil - are receiving $7,500 for the deal. Maybe KFC can get in on the whole CTA station sponsorship idea we keep hearing about.