Chicagoist's "Beer of the Week:" Magic Hat Vinyl Amber Lager

By Chuck Sudo in Food on Mar 11, 2010 9:20PM

Been doing "BotW" for so long we can't remember if we ever used a YouTube video to spotlight a selection. But this one was just too damn weird to pass up. Give credit to the folks at Magic Hat: they're persistent in coming up with creative ways to market their beer. thanks to the artwork, this week's selection also has a local bent.

Vinyl is the Vermont brewery's new spring seasonal selection and it's a wonderful transition beer for those of you who've spent the winter on stouts and porters. A Vienna lager brewed with Victory, Munich, Pale and Crystal malts with Northern Brewer hops, Vinyl has a rich sweetness that will have you pining for the promise of Spring. the hops are more prevalent on the nose, with a light spice reminiscent of dandelions. At 5.1 percent ABV, it's just above session beer status, but still worth having in pairs.

Now, for the local connection. you won't be able to miss Vinyl on liquor store shelves as the label artwork was created by local artist and designer Jim Pollock, who's best known around these parts for his rock band and concert posters. We own a couple of Pollock's designs on t-shorts and were pleased to recognize his handiwork on the label. Hackney's Printer's Row has Vinyl available on draft for $5.45.