Is The NBA Trying To Tell Us Something? (Updated)

By Marcus Gilmer in Miscellaneous on Jul 1, 2010 6:00PM

No, really. We thought ESPN was going batshit overboard with this but the NBA itself is jumping into the insanity. If you go to the NBA's store to buy a "custom road jersey" for the Bulls, the sample jersey is ... yep, LeBron's new #6. As opposed to the "00 - Your Name" jersey of other teams. Interestingly, the Knicks, Heat, and Nets don't have the same option. [via ChicagoBreakingSports]

Update: Whoops, as if 1:30 p.m., at least, the page has been taken down. We're guessing David Stern was not amused. The above Chicago Breaking Sports link has a screenshot of the original item.