Irv & Shelly's Wins Grant
By Chuck Sudo in Food on Jul 7, 2010 7:40PM
From the inbox: Irv & Shelly's Fresh Picks, the popular service that provides farm-fresh foods to customers via CSAs and weekly produce boxes, has been awarded an $81,000 grant by the United States Department of Agriculture's Small Business Innovation Research Grant Program to "increase the fair trade supply of local food."
Ah, vague press release boilerplate. For the plainspeak, we called Fresh Picks co-owner Shelly Herman. Herman said that she and her partner Irvin Cernauskas are looking to use the grant to streamline their distribution pipeline. "Our biggest challenge is getting food here from the farms we deal with," Herman said. "With this grant, we're making a concerted effort to create local hubs to aggregate food collection." Herman hopes to eventually reduce the length of travel for farms to get their food to Fresh Picks and provide even more variety for her customers.