Kraft Tweaks Mac and Cheese Formula

By Chuck Sudo in Food on Aug 16, 2010 6:40PM

With more people pinching pennies and setting aside less money for dining out, sales for classic, easy to prepare comfort foods have increased. Sales of macaroni and cheese, for example, have increased 25 percent over the past four years.

Kraft is looking to capitalize on this bigger marketplace and its demand for restaurant quality mac food with a series of "homestyle" macaroni and cheese dinners. Priced at $2.99 ad packaged in a bag, the product contains wider noodles, breadcrumbs for topping, that same neon orange cheese sauce and instructions on how to achieve restaurant quality mac and cheese by finishing it off in an oven.

Here's guessing even more pennies could be pinched if the mac and cheese was made at home from scratch.