Ads Are Coming To Bathroom Mirrors At O'Hare
By Anna Deem in News on Jan 22, 2011 6:45PM
Photo by: ekovalev
So how can you use a mirror if there's an ad across it? The technology displays video or still advertisements across the whole mirror when no one is standing at the sink. As soon as someone approaches, the ad shrinks into the corner of the mirror. The ads are also gender specific and are hooked up to a network so they can be switched automatically. "We developed these digital displays to provide brands with a platform to convey gender-specific advertisements that are guaranteed to reach female and male audiences in an uncluttered environment," Mirrus Founder Brian Reid said in a press release.