What Will Wilco Brand Next?

By Chuck Sudo in Miscellaneous on Jan 27, 2011 8:00PM

The news that Wilco is launching its own record label on top of everything else they've been slapping their name on lately (not to mention Jeff Tweedy's mayoral endorsement) smacks a lot of a branding strategy. We got together over the virtual water cooler and came up with some other products Wilco could possibly endorse. Check it out.

Rob: "Sky Blue Sky" Snuggie; "Wilco" brand cage-free eggs
Steven: "Kamera" - an iphone app that puts a blue denim jacket, nudie suits and/or bedhead on everybody in the frame; "Handshake Drugs" brand hand sanitizer (99 percent Purell, 1 percent Glenn Kotchke's sweat.
Benjy: An apartment rental service specializing in Marina City vacancies.
Michele: "Heavy Metal Drummer" Drumsets and drumsticks.
Tankboy: "Passenger Side" seat cushions; "Box Full of Letter-boxed" Wilco movies.
Julienne: "Pot Kettle Black" Cookware
Josh: "Jesus, Etc." Illustrated Bibles; a bed and breakfast chain called "Hotel Arizona;" "Shot in the Arm" insulin kits, "Box Full of Letters" productivity and filing system.
Chuck: "Summerteeth" whitening toothpaste; "Mermaid Avenue" Albacore tuna; "Casino Queen" video poker machines; "Ashes of American Flags" hardwood charcoal; Spencer Tweedy's Gifts.