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Groupon's Paltry Super Bowl Bump

By Chuck Sudo in News on Mar 2, 2011 3:00PM

2009_12_4_groupon.jpg So we know how viewers responded to Groupon's Super Bowl ads. But how much did the ads help increase the online discount pioneer's web traffic? Not much, according to data compiled by Nielsen Research. Fast Company reports that Nielsen broke down the bumps in traffic from Super Bowl advertisers and found Groupon's ads only resulted in a 3 percent increase in traffic to their site. Given the costs of a Super Bowl ad and the 110 million people who watched the Packers beat the Steelers, they consider that a wash.

The ads that drew the most web traffic to a website? GoDaddy, the discount online web hosting service that's notorious for teasing viewers with promises of more Danica Patrick T&A if they visit their website. GoDaddy's ads are the equivalent of a minute of free phone sex before the standard charges apply.