Next Opening Video Makes Us Want to Measure Things and Listen to French Music All Day

By Anthony Todd in Food on Apr 6, 2011 3:40PM

We've been a tiny bit cynical about the level of hype surrounding Next, possibly because no one we know will get to actually eat there until the year 2015. It's likely that this cynicism stems from a combination of sour grapes (we want in!) and faux-disdain (whatever, I can make Escoffier dishes in eggshells at home). Yeah. It's officially over. The opening video for Next makes us want to go camp outside the restaurant and beg Grant Achatz to adopt us or take us as his secret lover - whatever, as long as we get tickets. Until then, we'll have to settle for watching it over and over and over again.