The Chicagoist will be launching later but in the meantime please enjoy our archives.

Lollapalooza Sells the "Guess the Lineup" Sizzle via Blatant Marketing

By Chuck Sudo in Arts & Entertainment on Apr 18, 2011 8:30PM


The official full lineup for Lollapalooza is set to be announced next week, but that isn't stopping the festival's organizers and marketing team from getting people to guess the lineup with a slow reveal.

The AV Club Chicago notes that the festival's lineup will slowly be revealed, but only if you play the Facebook app Qrank. Answer a series of Lolla-related questions and you'll get a clue every day leading up to next Tuesday's lineup announcement. Clues already have Lollapalooza fans speculating about the lineup on the fest's Facebook page (and most of their guesses make it seem like a greatest hits package), but we played the game, scored pretty well, and didn't get a clue. That's too much work for us.