Groupons for Groceries

By Chuck Sudo in News on Jun 7, 2011 1:31PM

Groupon's slow march to domination continues. The daily discount giant launched a pilot program with a Massachusetts supermarket chain to offer groupons for groceries, credited to their grocery store loyalty cards.

If the pilot program is successful, Groupon will expand it to a list of unnamed supermarkets already lined up. It's the latest in a series of pilot programs Groupon is testing to show that its business model can be viable past the small businesses that currently take advantage of the company's services. If this works, it'll also go a long way toward alleviating the fears of some analysts who have expressed concern at the losses Groupon has accrued, that were revealed when the company filed its IPO prospectus last week.