Starbucks Trenta Cups Coming to Chicago
By Soyoung Kwak in Food on Jul 9, 2011 4:00PM
Graphic via National Post
Remember those big cups Starbucks promised everyone? Well, the wait is over, Chicago. According to the Chicago Tribune, the Starbucks Trenta cups are making their debut in Chicago and the Northeastern United States this coming Tuesday. The Trenta cups were initially tested in the Southern and Southwestern regions this past January.
With all the changes that Starbucks went through this year, they deemed a cup size upgrade was appropriate as well. What has the response to the new trenta size offering been in the initial test markets? So far, so good:
"Starbucks is pleased by the positive feedback we have received from customers in the Sunbelt region on the introduction of trenta size cup for iced coffee and tea," according to a company statement. Starbucks "will continue to assess the relevance of trenta in additional markets."
The trenta was released in the Southern regions after much anticipation and internet speculation about the size upgrade. Many were rightfully concerned about the amount of calories (for example) a trenta-sized Frappuccino would have on consumers. As a response to the so-called trenta haters, Starbucks stated that the trenta size would only be available for "lower-calorie" drinks, such as iced coffee and tea. Although we are skeptical about the size upgrade, we are interested in how well it sells here in Chicago.