Illinois Could Be Closer to Seeing Ads on License Plates

By Soyoung Kwak in News on Jul 30, 2011 4:00PM

Last month, we reported that legislators in Springfield were fiddling with the possibility of having corporate ads featured on state license plates. On Thursday, Gov. Pat Quinn signed a measure ordering the Secretary of State's office to officially look at the "pros and cons" of placing corporate ads on state license plates in the future.

Initially, it appears that the ad-covered license plates wouldn't be mandatory for all vehicle owners. Those who wish to have corporate-sponsored license plates could pay a reduced vehicle registration fee for the sponsored license plate. There is also the possibility that all license plates would feature corporate ads if the program is deemed viable and successful.

The measure that Gov. Quinn signed will look into costs and any public interest in the program. The findings are due to legislators on January 1, 2012.