Edible Nerdiness: Willie Nelson, Chipotle and a Suprisingly Heartwarming Video
By Anthony Todd in Food on Sep 1, 2011 3:15PM
Chipotle, for all that they are a giant fast food corporation, has actual progressive food cred. They work to eliminate antibiotics and hormones from the meat supply, source from small farmers and give a ton of cash to local food advocacy organizations. But going into the national media and criticizing factory farming is taking it a whole step further - and doing so with a thoughtful, long-form video advertisement is almost mind-blowing.
Take a look at this video - which features Willie Nelson covering Coldplay. It'll be showing in more than 5000 movie theaters nationwide. Score one for the farmers, hopefully.