Tribune Re-Embraces the Broadsheet

By Chuck Sudo in News on Sep 1, 2011 8:20PM

The Tribune is ditching the tabloid version of the newspaper effective Monday.

In going back to a broadsheet, the Tribune not only begins to look like itself again, but goes to a uniform format. Subscribers have been receiving the broadsheet version since June, while the tabloid format was sold at newsstands. Gerry Kern, senior vice president and editor of the Tribune, said in a memo to employees:

"We believe (recent) enhancements (to the paper), which included the addition of 44 full news pages per week, are best displayed in the larger page afforded by the broadsheet format. This effort will extend our position as the Chicago region's premier source of news and information."

The Tribune rolled out the tabloid version of the paper in January 2009 to compete with the Sun-Times. Sales, which picked up initially, leveled off.