Suburban CVS Debuts "Guy Aisle"

By Chuck Sudo in News on Sep 22, 2011 4:30PM

If our experiences with the CVS at 31st and Halsted in have taught us anything it's that Bridgeport is in need of a good liquor store. Another lesson: don't shop at CVS with its meandering lines and a staff that's just going through the motions.

That's not stopping CVS from trying to get your money. A Tinely Park CVS, working with Proctor and Gamble, recently launched a "Guy Aisle" for men who want to head directly for the shaving cream and razor blades without having to pass through feminine hygiene products and other notions.

A Proctor and Gamble spokesman told the Sun-Times, "Women browse. Guys come in on a mission." No reinforcement of stereotype there. Also reinforcing the stereotype: none of the men who visited the CVS at 17st and LaGrange Road noticed they were in a guy aisle.

Another reason to not shop at CVS.