[UPDATE] Dr. Pepper Pisses off Pretty Much Everyone with "Man'Ments"
By Anthony Todd in Food on Oct 11, 2011 7:20PM
Great marketing move, Dr. Pepper. What was that doctorate in again? Definitely not advertising, because you would've learned that it doesn't do much to grow your brand when you alienate more than half of the buying public.
Dr. Pepper has released a new advertising campaign for its "Dr. Pepper 10" - a 10-calorie version of the soda that is definitely not diet and definitely not for wussies. The campaign is centered around stupid facebook ads. One ad includes the words "It's not for women" and asks "are you man enough for the can?"
One of the ads, which we had to "like" Dr. Pepper on Facebook to get (forgive us) includes the 10 "man-ments." Here are some.
- THOU SHALT NOT OMG.
- THOU SHALT NOT PUCKER UP.
- THOU SHALT NOT POST PICS OF YOUR OUTFIT.
- THOU SHALT NOT POST FURRY ANIMAL VIDEOS.
- THOU SHALT NOT UNTAG UNFLATTERING PICS.
- THOU SHALT NOT END A COMMENT WITH A =)
- THOU SHALT NOT MAKE A FACEBOOK PROFILE FOR YOUR PET.
So, wait, we were wrong. They didn't just piss off all women - they pissed off all but the most stolid, boring, unsmiling, pet-free, kiss-free, fashion-free men who like seeing themselves in ugly photos. That should leave a good, solid 20 percent of the buying public. Have fun with that, DP. If you want some fun in your day, read the facebook comments.
Even better, folks - now you can watch the Television ad for this wonderful product. Thanks to Consumerist, who brought this to our attention.